As is the case with many people, the popular commercial for Old Spice is one of my favorite ads. I think its immense popularity shows that it is a powerful advertisement. The commercial's creativity and humor caught people's attention and made people think more about the brand Old Spice. It features an attractive, well-built man talking to the viewer, insinuating that he is better than the viewer's man because he uses Old Spice. And although the viewer's man, unfortunately, isn't the Old Spice guy, he can smell like the Old Spice guy if he uses Old Spice body wash, implying that this will make the man a better boyfriend/husband.
The advertising appeal in Prof. Straubhaar's lecture that best applies to this commercial is the appeal of achievement or prominence. While this kind of appeal perhaps applies mainly to celebrity status or a well-known brand, I think it can also be used to make the viewer want to better themselves in some way, whether that be with a famous brand of shoe or trying to better please your woman by using Old Spice body wash. This appeal says that if you use a certain product, you'll gain lots of attention and possibly be more popular. The ability to make yourself better in some way just by buying a product is a highly effective appeal.
This advertisement is super effective at conveying the idea that if you use Old Spice body wash, you will be more attractive, better at pleasing your woman, and more able to care for her needs. Similarly, the ad tells women that if she were to convince her man to use Old Spice body wash, he would be a better boyfriend/husband, much like the man in the commercial. If a man uses Old Spice body wash, he will be at the top of his game; no other body wash could make him as attractive and appealing as Old Spice can. This commercial aims to make the Old Spice guy look like the most attractive, appealing man you could ever hope to be like, and says that it's totally possible to be like him if you use Old Spice body wash.
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